Privacy Policy

Last updated: 26.2.2026.

1. Controller Information

This website is operated by:

Arctic Lapland Tours
Business ID: 3585848-8
Email: info@arcticlaplandtours.fi

96100 Rovaniemi, Finland


We act as the data controller for the personal data collected through this website.


2. What Personal Data We Collect

When you use our website or book our services, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing details
  • Booking details
  • Payment confirmation information
  • IP address
  • Website usage data (via cookies and analytics)

We do not collect sensitive personal data. We only collect personal data that is necessary for the purposes described in this policy.


3. Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

a) To provide our services (Contract)

To process bookings, payments, and deliver the tours you purchase.

b) To comply with legal obligations

Accounting and tax laws in Finland require us to retain certain booking and payment information.

c) Legitimate interest

To respond to inquiries and provide customer service.

d) Consent

For analytics cookies and advertising cookies (where applicable). You may withdraw consent at any time via the cookie settings.


4. Payment Processing

Payments are processed securely by third-party providers:

  • Stripe
  • PayPal

We do not store full credit card details. Payment providers process your payment information in accordance with their own privacy policies.


5. Booking System

We use Bókun to manage bookings and reservations. Booking data is processed through this platform on our behalf.


6. Analytics and Advertising

We use:

  • Google Analytics to understand website traffic and improve our services.
  • Google Ads to advertise our services (if applicable).

Google may process data such as IP address and browsing behavior. Data collection through cookies occurs only with your consent.

You can manage or withdraw cookie consent at any time.


7. Email Communication

We use Google Workspace for business communications. Emails may be stored securely on Google servers.


8. International Data Transfers

Some of our service providers (e.g., Google, Stripe, PayPal) may process data outside the European Union. In such cases, data transfers are protected using European Commission-approved Standard Contractual Clauses or other lawful safeguards in accordance with the General Data Protection Regulation (GDPR).


9. Data Retention

We retain personal data only as long as necessary:

  • Booking and accounting data: 6 years (as required by Finnish accounting law)
  • Customer communication: as long as necessary to resolve inquiries
  • Analytics data: according to Google’s retention settings
  • Advertising data: according to platform retention rules


10. Your Rights Under GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion (where legally possible)
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent (where processing is based on consent)

You also have the right to lodge a complaint with the Finnish Data Protection Ombudsman.

To exercise your rights, contact us at: info@arcticlaplandtours.fi


11. Cookies

Our website uses cookies for:

  • Essential functionality
  • Analytics
  • Advertising (if enabled)

Non-essential cookies (analytics and advertising) are only used with your consent. You can accept or reject these cookies through the cookie banner when visiting our website and may withdraw consent at any time.


12. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.


13. Photography and Media

We may take photographs or videos during our tours for promotional purposes on our website or social media. We will only capture and use images where you are identifiable with your prior verbal or written consent. You may withdraw this consent at any time by contacting us.


14. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.